Piccalilly AW20

Piccalilly source  chemical free organic cotton from an amazing project called Chetna Organic. It’s a fair-trade cotton programme with a mission to improve the livelihood of smallholder farmers by making their farm systems more sustainable and profitable.

The Chetna farmers also own a 10% equity stake in the factory who make our clothes and the cotton farmers are pre-financed and guaranteed stable cotton prices and a premium to spend within their local community.