Rainbow Raffle Draw 28th February 2018!

  • Frugi Summer Milly Swing Cardigan
  • Frugi Spring blue elephant Little whale Summer Seas

Simply So... Lovely

Simply So Lovely is an independent retailer in Swaffham, Norfolk, PE37 7LA. We are located next to Poppi's Interior Shop and just a two-minute walk from Strattons Hotel.

We have taken inspiration from travelling across Brazil to create a child-friendly shop environment where parents can browse while their children play safely.

We are stockists for Frugi and sell beautiful organic cotton clothing for children from birth to ten years. We also have a constantly changing selection of pre-loved designer clothes ( e.g. Ralph Lauren, Oilily, Catimini, Joules, Mayoral) for children, toddlers and babies.

We have many beautiful gifts for sale, including books, bags, scarves, homeware and toys. Wherever possible our gifts and accessories are fair-trade and sustainably produced.

Our store

19A Market Place


Norfolk PE377LA

Tuesday 4-7pm

Wed - Fri, 10am - 4pm
Saturday, 9am - 3pm