Lots of new stock arriving Friday. CLICK HERE to join our group to find out when new stock goes up and to get all discount codes first!!!!! B30: code for 30% off all except NEW Xmas Frugi.

Simply So... Lovely

Simply So Lovely is an independent children's clothes shop and gift shop located in Swaffham, Norfolk.  

We stock organic baby and children's clothing including Frugi, Kite, Hatley, Piccalilly and Brazilian sourced organic clothes. 

We have a children's play area and a coffee bar, which enables our customers to relax whilst they shop. 

We also have a constantly changing selection of pre-loved designer clothes ( e.g. Ralph Lauren, Oilily, Catimini, Joules, Mayoral) for children, toddlers and babies.

We have many beautiful gifts for sale, including books, bags, scarves, homeware and toys. Wherever possible our gifts and accessories are fair-trade and sustainably produced.

Our store

19A Market Place


Norfolk PE377LA

Tuesday 1pm-5pm

Wed - Fri, 10am - 4pm
Saturday, 9am - 3pm

Contact: 07879174231


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