Simply So... Lovely
Simply So Lovely is an independent retailer in Swaffham, Norfolk, PE37 7LA. We are located next to Poppi's Interior Shop and just a two-minute walk from Strattons Hotel.
We have taken inspiration from travelling across Brazil to create a child-friendly shop environment where parents can browse while their children play safely.
We are stockists for Frugi and sell beautiful organic cotton clothing for children from birth to ten years. We also have a constantly changing selection of pre-loved designer clothes ( e.g. Ralph Lauren, Oilily, Catimini, Joules, Mayoral) for children, toddlers and babies.
We have many beautiful gifts for sale, including books, bags, scarves, homeware and toys. Wherever possible our gifts and accessories are fair-trade and sustainably produced.