A wonderful collection of organic children's clothing. Frugi, Kite and Villervalla. All clothing is sustainable, ethical and organic. The kid's clothes are soft, comfortable and last wash, after wash. From ski and rain coats, made with recycled polyester, to skater dresses, pyjamas and fleeces. This collection can create your capsule wardrobe for your child. Shop with us at Simply So Lovely and join our loyalty programme to gain points and qualify for discounts.